{"id":59,"date":"2026-08-24T09:51:02","date_gmt":"2026-08-24T13:51:02","guid":{"rendered":"https:\/\/opentextbooks.concordia.ca\/businessintel\/?post_type=back-matter&#038;p=59"},"modified":"2026-08-25T15:23:18","modified_gmt":"2026-08-25T19:23:18","slug":"the-marketing-of-food","status":"publish","type":"back-matter","link":"https:\/\/opentextbooks.concordia.ca\/businessintel\/back-matter\/the-marketing-of-food\/","title":{"raw":"The Marketing of Food","rendered":"The Marketing of Food"},"content":{"raw":"<h1>The Marketing of Food<\/h1>\r\nThe resources below are selected by your business librarian to support learning activities for MARK 458 The Marketing of Food, a JMSB course by prof. Jordan Lebel. Resources listed here are mostly from Concordia University Library\u2019s\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business.html\">Business Research Portal<\/a>.\r\n\r\nThese databases provide additional reports, data and sources that you can use to take a deep dive into food marketing\u00a0!\r\n\r\n1. Passport by Euromonitor\r\n<ul class=\"wp-block-list\">\r\n \t<li>Library licensed database:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\">https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html<\/a>\r\n<ul>\r\n \t<li>Video tutorial available for this database on the link above<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Provides\u00a0<strong>data and analysis<\/strong>\u00a0(reports) on consumers for 180+ countries, including Canada, at the country level<\/li>\r\n \t<li>Extensive coverage of various segments in the broadly defined \u201c<strong>food and nutrition<\/strong>\u201d industries: on the system\u2019s main page, click on \u201cIndustries\u201d &gt; \u201cFood and nutrition\u201d (other sub-categories available). Filter for categories, data and countries<\/li>\r\n \t<li>You can simply search for\u00a0<strong>Food Canada<\/strong>, make sure you use both\u00a0<strong>data and analysis<\/strong>\u00a0(reports) from the results!<\/li>\r\n \t<li>Think of this system as the Wikipedia for worldwide consumers \u2013 just a lot more expensive to license (but still free for Concordians to use)<\/li>\r\n<\/ul>\r\n2. IBISWorld\r\n<ul class=\"wp-block-list\">\r\n \t<li>Library licensed database:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/industry-info.html\">https:\/\/www.concordia.ca\/library\/guides\/business\/industry-info.html<\/a>\r\n<ul>\r\n \t<li>Video tutorial available for this database on the link above<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>This system provides thousands\u00a0<strong>of 20+ page industry reports for Canada, USA, China and the world<\/strong>, filed by industry code from the North American Industry Classification System (NAICS), from agriculture (NAICS codes starting with 11) all the way to food services like restaurants and caterers (NAICS starting with 722)<\/li>\r\n<\/ul>\r\n3. Vividata\r\n<ul class=\"wp-block-list\">\r\n \t<li>Library licensed database:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\">https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html<\/a>\r\n<ul>\r\n \t<li>2<sup>nd<\/sup>\u00a0database listed on that page<\/li>\r\n \t<li>Video tutorial available for this database on the link above<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>This database provides aggregate data from an ongoing survey of Canadian consumers, formerly produced by the Print Measurement Bureau.<\/li>\r\n \t<li>Topline categories of interest include: \u201cCandy\/Snacks\u201d\u00a0; \u201cPersonal Characteristics\u201d (there are data series on Diet\/health; Drinking; Environment; Food; \u2026) and \u201cGroceries\u201d<\/li>\r\n<\/ul>\r\n4. The extensive \u201cFood Studies\u201d guide prepared by my colleague Susie Brier for the Sociology department\r\n<ul class=\"wp-block-list\">\r\n \t<li>The \u201cother resources\u201d pages lists many trade associations and other relevant websites:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/foodstudies\/resources.html\">https:\/\/www.concordia.ca\/library\/guides\/foodstudies\/resources.html<\/a><\/li>\r\n<\/ul>\r\n<div class=\"content-bottom\"><\/div>","rendered":"<h1>The Marketing of Food<\/h1>\n<p>The resources below are selected by your business librarian to support learning activities for MARK 458 The Marketing of Food, a JMSB course by prof. Jordan Lebel. Resources listed here are mostly from Concordia University Library\u2019s\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business.html\">Business Research Portal<\/a>.<\/p>\n<p>These databases provide additional reports, data and sources that you can use to take a deep dive into food marketing\u00a0!<\/p>\n<p>1. Passport by Euromonitor<\/p>\n<ul class=\"wp-block-list\">\n<li>Library licensed database:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\">https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html<\/a>\n<ul>\n<li>Video tutorial available for this database on the link above<\/li>\n<\/ul>\n<\/li>\n<li>Provides\u00a0<strong>data and analysis<\/strong>\u00a0(reports) on consumers for 180+ countries, including Canada, at the country level<\/li>\n<li>Extensive coverage of various segments in the broadly defined \u201c<strong>food and nutrition<\/strong>\u201d industries: on the system\u2019s main page, click on \u201cIndustries\u201d &gt; \u201cFood and nutrition\u201d (other sub-categories available). Filter for categories, data and countries<\/li>\n<li>You can simply search for\u00a0<strong>Food Canada<\/strong>, make sure you use both\u00a0<strong>data and analysis<\/strong>\u00a0(reports) from the results!<\/li>\n<li>Think of this system as the Wikipedia for worldwide consumers \u2013 just a lot more expensive to license (but still free for Concordians to use)<\/li>\n<\/ul>\n<p>2. IBISWorld<\/p>\n<ul class=\"wp-block-list\">\n<li>Library licensed database:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/industry-info.html\">https:\/\/www.concordia.ca\/library\/guides\/business\/industry-info.html<\/a>\n<ul>\n<li>Video tutorial available for this database on the link above<\/li>\n<\/ul>\n<\/li>\n<li>This system provides thousands\u00a0<strong>of 20+ page industry reports for Canada, USA, China and the world<\/strong>, filed by industry code from the North American Industry Classification System (NAICS), from agriculture (NAICS codes starting with 11) all the way to food services like restaurants and caterers (NAICS starting with 722)<\/li>\n<\/ul>\n<p>3. Vividata<\/p>\n<ul class=\"wp-block-list\">\n<li>Library licensed database:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\">https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html<\/a>\n<ul>\n<li>2<sup>nd<\/sup>\u00a0database listed on that page<\/li>\n<li>Video tutorial available for this database on the link above<\/li>\n<\/ul>\n<\/li>\n<li>This database provides aggregate data from an ongoing survey of Canadian consumers, formerly produced by the Print Measurement Bureau.<\/li>\n<li>Topline categories of interest include: \u201cCandy\/Snacks\u201d\u00a0; \u201cPersonal Characteristics\u201d (there are data series on Diet\/health; Drinking; Environment; Food; \u2026) and \u201cGroceries\u201d<\/li>\n<\/ul>\n<p>4. The extensive \u201cFood Studies\u201d guide prepared by my colleague Susie Brier for the Sociology department<\/p>\n<ul class=\"wp-block-list\">\n<li>The \u201cother resources\u201d pages lists many trade associations and other relevant websites:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/foodstudies\/resources.html\">https:\/\/www.concordia.ca\/library\/guides\/foodstudies\/resources.html<\/a><\/li>\n<\/ul>\n<div class=\"content-bottom\"><\/div>\n","protected":false},"author":111,"menu_order":9,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"back-matter-type":[],"contributor":[],"license":[],"class_list":["post-59","back-matter","type-back-matter","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter"}],"about":[{"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/wp\/v2\/types\/back-matter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/wp\/v2\/users\/111"}],"version-history":[{"count":2,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter\/59\/revisions"}],"predecessor-version":[{"id":73,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter\/59\/revisions\/73"}],"metadata":[{"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter\/59\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"back-matter-type","embeddable":true,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter-type?post=59"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/wp\/v2\/contributor?post=59"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/wp\/v2\/license?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}