{"id":31,"date":"2026-08-21T15:48:23","date_gmt":"2026-08-21T19:48:23","guid":{"rendered":"https:\/\/opentextbooks.concordia.ca\/businessintel\/?post_type=back-matter&#038;p=31"},"modified":"2026-08-25T15:23:18","modified_gmt":"2026-08-25T19:23:18","slug":"executive-toolbox","status":"publish","type":"back-matter","link":"https:\/\/opentextbooks.concordia.ca\/businessintel\/back-matter\/executive-toolbox\/","title":{"raw":"Executive Toolbox: Concordia\u2019s Library System (eMBA)","rendered":"Executive Toolbox: Concordia\u2019s Library System (eMBA)"},"content":{"raw":"<h1>Executive Toolbox: Concordia\u2019s Library System (eMBA)<\/h1>\r\nWhen researching a business topic or launching a new venture, information about industries, markets or competitors can be invaluable for MBA or EMBA students. In this session, we will cover resources from the Internet as well as licensed market and industry intelligence databases available from Concordia University Library. This is a workshop adapted from the\u00a0<a href=\"http:\/\/www.concordia.ca\/library\/guides\/management\/comm320.html\">\u201cEntrepreneurship\u201d \u00a0course at the John Molson School of Business<\/a>.\r\n\r\n[embed]https:\/\/youtu.be\/_kpWzKAkxy4?si=z8AQM-Gj8lEi2LDh[\/embed]\r\n\r\nDirect link to the\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business.html\">Business Research Portal (BRP) at Concordia University Librarie<\/a>s:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business.html\">https:\/\/www.concordia.ca\/library\/guides\/business.html<\/a>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><strong>The gist<\/strong>: for trade or research\u00a0<strong>articles<\/strong>\u00a0use\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">ProQuest Business<\/a>; for\u00a0<strong>industry<\/strong>\u00a0data &amp; reports for Canada, the USA, China and the World use\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/industry-info.html\">IBISWorld<\/a>; for\u00a0<strong>consumer<\/strong>\u00a0reports and data use\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\">Passport by Euromonitor<\/a>. Find these and more on the\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business.html\">Business Research Portal (BRP) at Concordia University Libraries<\/a>.\r\n\r\n<cite>Source:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business.html\">Business Research Portal (BRP) at Concordia University Libraries<\/a><\/cite><\/blockquote>\r\n<h4 class=\"wp-block-heading\">LEARNING OBJECTIVES<\/h4>\r\n<ul class=\"wp-block-list\">\r\n \t<li>Leverage scientific evidence for business success<\/li>\r\n \t<li>Locate industry and market reports from the Internet and the Library<\/li>\r\n \t<li>Understand how to use datasets from Statistics Canada (Census &amp; Data) and other national agencies<\/li>\r\n \t<li>Develop a healthy information diet<\/li>\r\n<\/ul>\r\n<h4 class=\"wp-block-heading\">COURSE OUTLINE<\/h4>\r\n<ol class=\"wp-block-list\">\r\n \t<li>Finding sources with strong evidence to support claims<\/li>\r\n \t<li>Articles: evidence from science and news<\/li>\r\n \t<li>Know your market &amp; industry: reports from IBIS Wrold; SME Benchmarking; Mergent Intellect<\/li>\r\n \t<li>Using Google for business research: trade associations &amp; governments<\/li>\r\n \t<li>Statistics Canada for entrepreneurs: Census &amp; CANSIM<\/li>\r\n \t<li>Library services<\/li>\r\n<\/ol>\r\n<h4 class=\"wp-block-heading\">1. Finding sources with strong evidence to support your business or academic claims<\/h4>\r\nWhen making a claim in a paper or a presentation, you need to locate and cite the best source with strong evidence. To navigate the breadth and depth of the information universe, you need to recognize certain social, economic or political processes at play. Here is a simple framework to tap into various information lifecycles:\r\n\r\n[caption id=\"attachment_37\" align=\"alignnone\" width=\"1432\"]<img class=\"size-full wp-image-37\" src=\"http:\/\/opentextbooks.concordia.ca\/businessintel\/wp-content\/uploads\/sites\/61\/2026\/08\/Where-does-information-come-from.png\" alt=\"The infornation lifecycle represents how information is disseminated in society. Over time, events are first represented in social media, TV and radio; then on newspapers, press releases; followed by magazines, and consumer and trade organisations; followed by scholarly peer-reviewed journal articles; and finally corporate annual reports, books, government reports and encyclopedias. Usually, information is produced by governments, trade associations and lobby groups; individual companies; statisticians &amp; analysts as industry or market reports; and articles in books from journalists and researchers\" width=\"1432\" height=\"999\" \/> Information lifecycle and usual producers of information[\/caption]\r\n<h4 class=\"wp-block-heading\">2. Articles: evidence from science and news news<\/h4>\r\n<strong>Getting started<\/strong>: read articles from encyclopedias such as Wikipedia or\u00a0<a href=\"https:\/\/concordiauniversity.on.worldcat.org\/oclc\/904209795\">International encyclopedia of the social &amp; behavioral sciences<\/a>\u00a0to get a sense of the literature. Look at the jargon used, navigate the \u201csee also\u201d links and download the articles cited therein. Books, such as your textbook, handbooks or monographs from\u00a0<a href=\"https:\/\/library.concordia.ca\/\">Sofia, the library catalogue,<\/a>\u00a0are also relevant. Remember: do not cite encyclopedia articles, you have to access the peer-reviewed articles cited in encyclopedia entries!\r\n\r\n<strong>Three words about Generative Artificial Intelligence<\/strong>: plagiarism; hallucinations and empowerment.\r\n\r\nNow that we\u2019ve sorted out some details, here are some tools and tips for locating business intelligence from articles:\r\n<ul class=\"wp-block-list\">\r\n \t<li>Think about your business idea when searching, use a variety of keywords:\r\n<ul class=\"wp-block-list\">\r\n \t<li>(1) industry (use\u00a0<a href=\"http:\/\/www23.statcan.gc.ca\/imdb\/p3VD.pl?Function=getVD&amp;TVD=118464\">NAICS<\/a>, watch out for jargon)<\/li>\r\n \t<li>(2) trade associations<\/li>\r\n \t<li>(3) market leaders and major competitors<\/li>\r\n<\/ul>\r\n<ul class=\"wp-block-list\">\r\n \t<li>(4) brands, market segments, consumer groups or profiles<\/li>\r\n \t<li>(5) other subject term like a business trend<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">News and articles<\/a>\u00a0from the Library, better than Google News\r\n<ul>\r\n \t<li>Scholarly vs. Trade v. News articles<\/li>\r\n<\/ul>\r\n<ul class=\"wp-block-list\">\r\n \t<li>Sofia (library catalogue) for books and scholarly articles<\/li>\r\n \t<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">ProQuest Business Databases<\/a>: more\u00a0<strong>Canadian\u00a0<\/strong>content<\/li>\r\n \t<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">EBSCO\u2019s Business Source Complete: research and some current events<\/a><\/li>\r\n \t<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">Factiva.com<\/a>: news sources &amp; company profiles from Dow Jones<\/li>\r\n \t<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">Eureka.cc<\/a>: French-language local news<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><a href=\"https:\/\/youtu.be\/wbDaRD6CjK0\">Setup an RSS feeds<\/a>\u00a0from ProQuest, EBSCO and Google to automatically receive notifications<\/li>\r\n<\/ul>\r\n<strong>Remember: you have to\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/finance\/citing-databases.html\">cite anything that you haven\u2019t written<\/a>, such as copy-pasting from a source or a response from a chatbot.<\/strong>\r\n<h4 class=\"wp-block-heading\">3. Know your market &amp; industry: reports from IBIS Wrold; SME Benchmarking; Mergent Intellect<\/h4>\r\n<ul class=\"wp-block-list\">\r\n \t<li><strong><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/industry-info.html\">IBIS World<\/a><\/strong>\u00a0(also part of the\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/industry-info.html\">Industry Information<\/a>\u00a0on the BRP)\r\n<ul class=\"wp-block-list\">\r\n \t<li>Industry reports for Canada, USA, China and Global, filed by\u00a0<a href=\"http:\/\/www23.statcan.gc.ca\/imdb\/p3VD.pl?Function=getVD&amp;TVD=118464\">NAICS Code<\/a>.<\/li>\r\n \t<li>Library subscription, expensive reports provided for free by Concordia<\/li>\r\n \t<li><a href=\"https:\/\/www.youtube.com\/watch?v=NCX0WcxOFrU&amp;feature=share&amp;list=PLaqfn26UOsX-OJGT_W_UTOWzvAA5Kb3tG\">Direct link to the video for this step<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\">Passport by Euromonitor<\/a>\u00a0(also part of\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\">Market analysis<\/a>\u00a0on the BRP)\r\n<ul class=\"wp-block-list\">\r\n \t<li>Consumer lifestyles by &lt;country&gt;<\/li>\r\n \t<li>Search &gt;\u00a0search full tree &gt; topics &amp; geographies<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/country-databases.html\">OECD iLibrary<\/a>\u00a0(also part of the\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/country-databases.html\">Country profiles<\/a>)\r\n<ul class=\"wp-block-list\">\r\n \t<li>OECD Economic Surveys: Canada<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-directories.html\"><strong>Mergent Intellect<\/strong><\/a>\u00a0(lists of companies, aka\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-directories.html\">business directories<\/a>\u00a0on the BRP)\r\n<ul class=\"wp-block-list\">\r\n \t<li>Also called Dun&amp;Braadstreet<\/li>\r\n \t<li>Library subscription, expensive reports provided for free by Concordia<\/li>\r\n \t<li>Find competitors, clients, suppliers, market leaders<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h5 class=\"wp-block-heading\">4. Using Google for business intelligence: trade associations and government reports<\/h5>\r\n<ul class=\"wp-block-list\">\r\n \t<li><strong>Find trade associations with Google<\/strong>\r\n<ul class=\"wp-block-list\">\r\n \t<li>They post a lot of industry\/market information on their websites<\/li>\r\n \t<li>Trade shows, reports, analysis, press releases, lawsuits, white papers, directories, interviews, newsletters\u2026 is there a bias?<\/li>\r\n \t<li><a href=\"https:\/\/www.youtube.com\/watch?v=CC1VfmZf0zQ&amp;feature=share&amp;list=PLaqfn26UOsX-OJGT_W_UTOWzvAA5Kb3tG\">Watch the video for this step<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><strong><a href=\"http:\/\/www.concordia.ca\/library\/guides\/management\/comm320.html#4\">Find government information<\/a>\u00a0with Google\u2019s advanced search<\/strong>\r\n<ul class=\"wp-block-list\">\r\n \t<li>Most government websites follow a standardized format for their addresses<\/li>\r\n \t<li>Governments study and regulate many topics relevant for new business<\/li>\r\n \t<li>Example:\u00a0<a href=\"https:\/\/crtc.gc.ca\/eng\/publications\/reports\/PolicyMonitoring\/\">2022 Communication Markets Report\u00a0<\/a>from the\u00a0Canadian Radio-television and Telecommunications Commission (CRTC)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><strong>Government Level<\/strong><\/td>\r\n<td><strong>Example of \u201cSite\/domain\u201d<\/strong><\/td>\r\n<td><strong>Tip<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Municipal<\/strong><\/td>\r\n<td><a href=\"http:\/\/www.google.ca\/search?q=site:.ville.montreal.qc.ca\">.ville.montreal.qc.ca<\/a><\/td>\r\n<td>Look for \u201c<a href=\"https:\/\/www.google.ca\/search?q=site%3A.ville.montreal.qc.ca+Montr%C3%A9al+en+statistiques\">Montr\u00e9al en statistiques<\/a>\u201d page for information for\u00a0<strong>boroughs<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Provincial<\/strong><\/td>\r\n<td><a href=\"http:\/\/www.google.ca\/search?q=site:.gouv.qc.ca\">.gouv.qc.ca<\/a><\/td>\r\n<td>The province deals with mainly: health, education, welfare, culture, agriculture\/food\u2026<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>\u201cFederal\u201d<\/strong><\/td>\r\n<td><a href=\"http:\/\/www.google.ca\/search?q=site:.gc.ca\">.gc.ca<\/a>\u00a0\u00a0 .gov europa.eu<\/td>\r\n<td>Always check for reports from Industry Canada at\u00a0<a href=\"http:\/\/www.google.ca\/search?q=site:.ic.gc.ca\">site:.ic.gc.ca<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>International<\/strong><\/td>\r\n<td><a href=\"http:\/\/www.google.ca\/search?q=site:.un.org\">un.org<\/a>\u00a0\u00a0 or other agency<\/td>\r\n<td>Agencies affiliated with the United Nations have their own website<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<figcaption class=\"wp-element-caption\">Table 1: Tips to filter Google results for Government information<\/figcaption><\/figure>\r\n<h5 class=\"wp-block-heading\">5. STATISTICS CANADA FOR ENTREPRENEURS<\/h5>\r\n<ul class=\"wp-block-list\">\r\n \t<li><strong><a href=\"http:\/\/www.concordia.ca\/library\/guides\/management\/comm320.html#6\">Statistic Canada<\/a>\u00a0\u2013 NOT IN GOOGLE<\/strong>\r\n<ul class=\"wp-block-list\">\r\n \t<li><a href=\"https:\/\/www12.statcan.gc.ca\/census-recensement\/index-eng.cfm\">2021Census<\/a>\r\n<ul class=\"wp-block-list\">\r\n \t<li><a href=\"https:\/\/www12.statcan.gc.ca\/census-recensement\/2021\/dp-pd\/dt-td\/index-eng.cfm\">Census Profile<\/a>: makup of a \u201cplace\u201d in Canada<\/li>\r\n \t<li><a href=\"https:\/\/www12.statcan.gc.ca\/census-recensement\/2021\/dp-pd\/dt-td\/index-eng.cfm\">Data tables<\/a>: Counts of Canadians by demographic variables<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><a href=\"https:\/\/www150.statcan.gc.ca\/n1\/en\/type\/data?MM=1\">Data from StatCan<\/a>\r\n<ul class=\"wp-block-list\">\r\n \t<li>All other data tables available from StatCan<\/li>\r\n \t<li>Some useful searches: household spending; retail trade sales; labour force survey; Neighbourhood income and demographics; family income; NAICS Statistics<\/li>\r\n \t<li>Click on \u201cAdd\/remouve data\u201d when looking at a data table to toggle data dimensions<\/li>\r\n \t<li><a href=\"http:\/\/youtu.be\/8obUiOuqC1U?list=PLaqfn26UOsX-OJGT_W_UTOWzvAA5Kb3tG\">Watch the YouTube video for this step<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\"><strong>SimplyMap Canada<\/strong><\/a>\u00a0(not covered)\r\n<ul class=\"wp-block-list\">\r\n \t<li>Color density map based on data from Statistic Canada<\/li>\r\n \t<li><a href=\"http:\/\/www.youtube.com\/watch?v=dGepVRLg0Pw&amp;feature=share&amp;list=PLaqfn26UOsX-OJGT_W_UTOWzvAA5Kb3tG&amp;index=10\">Watch the video for this step<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h4 class=\"wp-block-heading\">6. Library Services<\/h4>\r\nAs graduate students, you are afforded a<a href=\"https:\/\/library.concordia.ca\/help\/users\/graduates\/index.php\">\u00a0vast array of spaces, services and collections<\/a>!\r\n\r\n<a href=\"https:\/\/library.concordia.ca\/help\/questions\/\">Ask questions<\/a>! For example, you can chat live with a library staff right now.\u00a0<a href=\"https:\/\/library.concordia.ca\/help\/questions\/\">Olivier\u2019s email is on the Business Research Portal<\/a>.\r\n<div class=\"content-bottom\"><\/div>","rendered":"<h1>Executive Toolbox: Concordia\u2019s Library System (eMBA)<\/h1>\n<p>When researching a business topic or launching a new venture, information about industries, markets or competitors can be invaluable for MBA or EMBA students. In this session, we will cover resources from the Internet as well as licensed market and industry intelligence databases available from Concordia University Library. This is a workshop adapted from the\u00a0<a href=\"http:\/\/www.concordia.ca\/library\/guides\/management\/comm320.html\">\u201cEntrepreneurship\u201d \u00a0course at the John Molson School of Business<\/a>.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"How can MBAs at JMSB find quality sources for entrepreneurship projects?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_kpWzKAkxy4?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Direct link to the\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business.html\">Business Research Portal (BRP) at Concordia University Librarie<\/a>s:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business.html\">https:\/\/www.concordia.ca\/library\/guides\/business.html<\/a><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>The gist<\/strong>: for trade or research\u00a0<strong>articles<\/strong>\u00a0use\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">ProQuest Business<\/a>; for\u00a0<strong>industry<\/strong>\u00a0data &amp; reports for Canada, the USA, China and the World use\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/industry-info.html\">IBISWorld<\/a>; for\u00a0<strong>consumer<\/strong>\u00a0reports and data use\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\">Passport by Euromonitor<\/a>. Find these and more on the\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business.html\">Business Research Portal (BRP) at Concordia University Libraries<\/a>.<\/p>\n<p><cite>Source:\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business.html\">Business Research Portal (BRP) at Concordia University Libraries<\/a><\/cite><\/p><\/blockquote>\n<h4 class=\"wp-block-heading\">LEARNING OBJECTIVES<\/h4>\n<ul class=\"wp-block-list\">\n<li>Leverage scientific evidence for business success<\/li>\n<li>Locate industry and market reports from the Internet and the Library<\/li>\n<li>Understand how to use datasets from Statistics Canada (Census &amp; Data) and other national agencies<\/li>\n<li>Develop a healthy information diet<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\">COURSE OUTLINE<\/h4>\n<ol class=\"wp-block-list\">\n<li>Finding sources with strong evidence to support claims<\/li>\n<li>Articles: evidence from science and news<\/li>\n<li>Know your market &amp; industry: reports from IBIS Wrold; SME Benchmarking; Mergent Intellect<\/li>\n<li>Using Google for business research: trade associations &amp; governments<\/li>\n<li>Statistics Canada for entrepreneurs: Census &amp; CANSIM<\/li>\n<li>Library services<\/li>\n<\/ol>\n<h4 class=\"wp-block-heading\">1. Finding sources with strong evidence to support your business or academic claims<\/h4>\n<p>When making a claim in a paper or a presentation, you need to locate and cite the best source with strong evidence. To navigate the breadth and depth of the information universe, you need to recognize certain social, economic or political processes at play. Here is a simple framework to tap into various information lifecycles:<\/p>\n<figure id=\"attachment_37\" aria-describedby=\"caption-attachment-37\" style=\"width: 1432px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37\" src=\"http:\/\/opentextbooks.concordia.ca\/businessintel\/wp-content\/uploads\/sites\/61\/2026\/08\/Where-does-information-come-from.png\" alt=\"The infornation lifecycle represents how information is disseminated in society. Over time, events are first represented in social media, TV and radio; then on newspapers, press releases; followed by magazines, and consumer and trade organisations; followed by scholarly peer-reviewed journal articles; and finally corporate annual reports, books, government reports and encyclopedias. Usually, information is produced by governments, trade associations and lobby groups; individual companies; statisticians &amp; analysts as industry or market reports; and articles in books from journalists and researchers\" width=\"1432\" height=\"999\" \/><figcaption id=\"caption-attachment-37\" class=\"wp-caption-text\">Information lifecycle and usual producers of information<\/figcaption><\/figure>\n<h4 class=\"wp-block-heading\">2. Articles: evidence from science and news news<\/h4>\n<p><strong>Getting started<\/strong>: read articles from encyclopedias such as Wikipedia or\u00a0<a href=\"https:\/\/concordiauniversity.on.worldcat.org\/oclc\/904209795\">International encyclopedia of the social &amp; behavioral sciences<\/a>\u00a0to get a sense of the literature. Look at the jargon used, navigate the \u201csee also\u201d links and download the articles cited therein. Books, such as your textbook, handbooks or monographs from\u00a0<a href=\"https:\/\/library.concordia.ca\/\">Sofia, the library catalogue,<\/a>\u00a0are also relevant. Remember: do not cite encyclopedia articles, you have to access the peer-reviewed articles cited in encyclopedia entries!<\/p>\n<p><strong>Three words about Generative Artificial Intelligence<\/strong>: plagiarism; hallucinations and empowerment.<\/p>\n<p>Now that we\u2019ve sorted out some details, here are some tools and tips for locating business intelligence from articles:<\/p>\n<ul class=\"wp-block-list\">\n<li>Think about your business idea when searching, use a variety of keywords:\n<ul class=\"wp-block-list\">\n<li>(1) industry (use\u00a0<a href=\"http:\/\/www23.statcan.gc.ca\/imdb\/p3VD.pl?Function=getVD&amp;TVD=118464\">NAICS<\/a>, watch out for jargon)<\/li>\n<li>(2) trade associations<\/li>\n<li>(3) market leaders and major competitors<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>(4) brands, market segments, consumer groups or profiles<\/li>\n<li>(5) other subject term like a business trend<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">News and articles<\/a>\u00a0from the Library, better than Google News\n<ul>\n<li>Scholarly vs. Trade v. News articles<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Sofia (library catalogue) for books and scholarly articles<\/li>\n<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">ProQuest Business Databases<\/a>: more\u00a0<strong>Canadian\u00a0<\/strong>content<\/li>\n<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">EBSCO\u2019s Business Source Complete: research and some current events<\/a><\/li>\n<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">Factiva.com<\/a>: news sources &amp; company profiles from Dow Jones<\/li>\n<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-articles.html\">Eureka.cc<\/a>: French-language local news<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/youtu.be\/wbDaRD6CjK0\">Setup an RSS feeds<\/a>\u00a0from ProQuest, EBSCO and Google to automatically receive notifications<\/li>\n<\/ul>\n<p><strong>Remember: you have to\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/finance\/citing-databases.html\">cite anything that you haven\u2019t written<\/a>, such as copy-pasting from a source or a response from a chatbot.<\/strong><\/p>\n<h4 class=\"wp-block-heading\">3. Know your market &amp; industry: reports from IBIS Wrold; SME Benchmarking; Mergent Intellect<\/h4>\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/industry-info.html\">IBIS World<\/a><\/strong>\u00a0(also part of the\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/industry-info.html\">Industry Information<\/a>\u00a0on the BRP)\n<ul class=\"wp-block-list\">\n<li>Industry reports for Canada, USA, China and Global, filed by\u00a0<a href=\"http:\/\/www23.statcan.gc.ca\/imdb\/p3VD.pl?Function=getVD&amp;TVD=118464\">NAICS Code<\/a>.<\/li>\n<li>Library subscription, expensive reports provided for free by Concordia<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=NCX0WcxOFrU&amp;feature=share&amp;list=PLaqfn26UOsX-OJGT_W_UTOWzvAA5Kb3tG\">Direct link to the video for this step<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\">Passport by Euromonitor<\/a>\u00a0(also part of\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\">Market analysis<\/a>\u00a0on the BRP)\n<ul class=\"wp-block-list\">\n<li>Consumer lifestyles by &lt;country&gt;<\/li>\n<li>Search &gt;\u00a0search full tree &gt; topics &amp; geographies<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/country-databases.html\">OECD iLibrary<\/a>\u00a0(also part of the\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/country-databases.html\">Country profiles<\/a>)\n<ul class=\"wp-block-list\">\n<li>OECD Economic Surveys: Canada<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-directories.html\"><strong>Mergent Intellect<\/strong><\/a>\u00a0(lists of companies, aka\u00a0<a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/business-directories.html\">business directories<\/a>\u00a0on the BRP)\n<ul class=\"wp-block-list\">\n<li>Also called Dun&amp;Braadstreet<\/li>\n<li>Library subscription, expensive reports provided for free by Concordia<\/li>\n<li>Find competitors, clients, suppliers, market leaders<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h5 class=\"wp-block-heading\">4. Using Google for business intelligence: trade associations and government reports<\/h5>\n<ul class=\"wp-block-list\">\n<li><strong>Find trade associations with Google<\/strong>\n<ul class=\"wp-block-list\">\n<li>They post a lot of industry\/market information on their websites<\/li>\n<li>Trade shows, reports, analysis, press releases, lawsuits, white papers, directories, interviews, newsletters\u2026 is there a bias?<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=CC1VfmZf0zQ&amp;feature=share&amp;list=PLaqfn26UOsX-OJGT_W_UTOWzvAA5Kb3tG\">Watch the video for this step<\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong><a href=\"http:\/\/www.concordia.ca\/library\/guides\/management\/comm320.html#4\">Find government information<\/a>\u00a0with Google\u2019s advanced search<\/strong>\n<ul class=\"wp-block-list\">\n<li>Most government websites follow a standardized format for their addresses<\/li>\n<li>Governments study and regulate many topics relevant for new business<\/li>\n<li>Example:\u00a0<a href=\"https:\/\/crtc.gc.ca\/eng\/publications\/reports\/PolicyMonitoring\/\">2022 Communication Markets Report\u00a0<\/a>from the\u00a0Canadian Radio-television and Telecommunications Commission (CRTC)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>Government Level<\/strong><\/td>\n<td><strong>Example of \u201cSite\/domain\u201d<\/strong><\/td>\n<td><strong>Tip<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Municipal<\/strong><\/td>\n<td><a href=\"http:\/\/www.google.ca\/search?q=site:.ville.montreal.qc.ca\">.ville.montreal.qc.ca<\/a><\/td>\n<td>Look for \u201c<a href=\"https:\/\/www.google.ca\/search?q=site%3A.ville.montreal.qc.ca+Montr%C3%A9al+en+statistiques\">Montr\u00e9al en statistiques<\/a>\u201d page for information for\u00a0<strong>boroughs<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Provincial<\/strong><\/td>\n<td><a href=\"http:\/\/www.google.ca\/search?q=site:.gouv.qc.ca\">.gouv.qc.ca<\/a><\/td>\n<td>The province deals with mainly: health, education, welfare, culture, agriculture\/food\u2026<\/td>\n<\/tr>\n<tr>\n<td><strong>\u201cFederal\u201d<\/strong><\/td>\n<td><a href=\"http:\/\/www.google.ca\/search?q=site:.gc.ca\">.gc.ca<\/a>\u00a0\u00a0 .gov europa.eu<\/td>\n<td>Always check for reports from Industry Canada at\u00a0<a href=\"http:\/\/www.google.ca\/search?q=site:.ic.gc.ca\">site:.ic.gc.ca<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>International<\/strong><\/td>\n<td><a href=\"http:\/\/www.google.ca\/search?q=site:.un.org\">un.org<\/a>\u00a0\u00a0 or other agency<\/td>\n<td>Agencies affiliated with the United Nations have their own website<\/td>\n<\/tr>\n<\/tbody>\n<\/table><figcaption class=\"wp-element-caption\">Table 1: Tips to filter Google results for Government information<\/figcaption><\/figure>\n<h5 class=\"wp-block-heading\">5. STATISTICS CANADA FOR ENTREPRENEURS<\/h5>\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"http:\/\/www.concordia.ca\/library\/guides\/management\/comm320.html#6\">Statistic Canada<\/a>\u00a0\u2013 NOT IN GOOGLE<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www12.statcan.gc.ca\/census-recensement\/index-eng.cfm\">2021Census<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www12.statcan.gc.ca\/census-recensement\/2021\/dp-pd\/dt-td\/index-eng.cfm\">Census Profile<\/a>: makup of a \u201cplace\u201d in Canada<\/li>\n<li><a href=\"https:\/\/www12.statcan.gc.ca\/census-recensement\/2021\/dp-pd\/dt-td\/index-eng.cfm\">Data tables<\/a>: Counts of Canadians by demographic variables<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www150.statcan.gc.ca\/n1\/en\/type\/data?MM=1\">Data from StatCan<\/a>\n<ul class=\"wp-block-list\">\n<li>All other data tables available from StatCan<\/li>\n<li>Some useful searches: household spending; retail trade sales; labour force survey; Neighbourhood income and demographics; family income; NAICS Statistics<\/li>\n<li>Click on \u201cAdd\/remouve data\u201d when looking at a data table to toggle data dimensions<\/li>\n<li><a href=\"http:\/\/youtu.be\/8obUiOuqC1U?list=PLaqfn26UOsX-OJGT_W_UTOWzvAA5Kb3tG\">Watch the YouTube video for this step<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.concordia.ca\/library\/guides\/business\/market-analysis.html\"><strong>SimplyMap Canada<\/strong><\/a>\u00a0(not covered)\n<ul class=\"wp-block-list\">\n<li>Color density map based on data from Statistic Canada<\/li>\n<li><a href=\"http:\/\/www.youtube.com\/watch?v=dGepVRLg0Pw&amp;feature=share&amp;list=PLaqfn26UOsX-OJGT_W_UTOWzvAA5Kb3tG&amp;index=10\">Watch the video for this step<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\">6. Library Services<\/h4>\n<p>As graduate students, you are afforded a<a href=\"https:\/\/library.concordia.ca\/help\/users\/graduates\/index.php\">\u00a0vast array of spaces, services and collections<\/a>!<\/p>\n<p><a href=\"https:\/\/library.concordia.ca\/help\/questions\/\">Ask questions<\/a>! For example, you can chat live with a library staff right now.\u00a0<a href=\"https:\/\/library.concordia.ca\/help\/questions\/\">Olivier\u2019s email is on the Business Research Portal<\/a>.<\/p>\n<div class=\"content-bottom\"><\/div>\n","protected":false},"author":111,"menu_order":3,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"back-matter-type":[27],"contributor":[],"license":[],"class_list":["post-31","back-matter","type-back-matter","status-publish","hentry","back-matter-type-appendix"],"_links":{"self":[{"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter"}],"about":[{"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/wp\/v2\/types\/back-matter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/wp\/v2\/users\/111"}],"version-history":[{"count":5,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter\/31\/revisions"}],"predecessor-version":[{"id":66,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter\/31\/revisions\/66"}],"metadata":[{"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter\/31\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"back-matter-type","embeddable":true,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/pressbooks\/v2\/back-matter-type?post=31"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/wp\/v2\/contributor?post=31"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbooks.concordia.ca\/businessintel\/wp-json\/wp\/v2\/license?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}